The Ripken Way is about perseverance, integrity and the unwavering commitment to be, and do our best. The Ripken Way shapes every experience with our brand - we celebrate the customer, we keep it simple, we make it fun and we align every experience with our purpose to forge the future of baseball.
KEEP IT SIMPLE: Simplicity empowers the message.
EXPLAIN THE WHY: Purpose drives the human spirit (us).
CELEBRATE THE INDIVIDUAL: Fuel their willpower to succeed.
HAVE FUN: Joy shatters the limits of what we can achieve- the game is supposed to be fun.
We respect baseballs past but ask ourselves every day whats next. We innovate how kids train for, think of and play baseball. Thats the Ripken Way.